The two most important metrics for email marketing are open rate and click-through rate. If your emails aren't opened, subscribers will never see your full marketing message, and if they open them but don't click through to your site, your emails won't convert.
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This article originally appeared on Engadget at https://www.engadget.com/apps/block-the-parent-of-square-and-cash-app-is-laying-off-over-4000-people-223343068.html?src=rss